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Child Passenger Safety Week (September 13-19, 2015)
In a nationwide effort to make sure all parents and caregivers are properly securing their children from birth through age 12 in the right car restraints (rear-facing, forward-facing, booster, seat belt) for their age and size, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council are launching new public service announcements (PSAs) as part of their child passenger safety campaign.
Motor vehicle crashes are the leading cause of death for children 1-12 years old. From 2006 to 2010, 4,028 children (age 12 and younger in a passenger vehicle) were killed and an estimated 660,000 were injured, in motor vehicle traffic crashes – more than the entire population of Boston, Massachusetts.
The campaign objectives are to educate parents and caregivers about NHTSA’s car seat recommendations for children from birth through age 12, as well as convince parents to seek more information on NHTSA’s car seat recommendations.
Created pro bono by advertising agency Gotham, Inc., the new TV, radio, print, outdoor, and digital PSAs target parents and caregivers of kids up to age 12 who think their children are in the right car seats.
“Parents who really know it all, know for sure their child is in the right car seat.”
For more information visit Safercar.gov/therightseat, to find out for sure if you have your child in the right car seat.
The site also has important information on car seat use and installation such as Howto videos, recall notifications, and NHTSA’s car seat ease-of-use ratings.